Founder Benita Stanford has been investing in real estate since 2005 and learned about managing tenants the hard way.  She thought like most people, “I can do this – it can’t be that hard.”  After numerous trips to eviction court and repairing her own damaged properties, she decided to make some changes.  Property management companies failed to convince her they could do better and too many real estate investor friends told her similar stories.  She knew there had to be a better way to manage single family rental property!

First, she improved her property management results by implementing different methods to incentivize occupant tenants to perform as agreed to in their lease. This is done with discounts and bonuses in addition to penalties.  Next, she changed the framework of the lease itself and master leasing (also known as Sandwich leasing) provided the ideal lease.  Master leasing is very common in commercial real estate but rare in the residential leasing market.  Since then, Benita has master leased from others with great success.  Good tenants are deemed the single most important link in this system and they are highly screened as an employee whom she ‘hires’ to oversee the asset (or the house).